Words you can build on.

Working with agencies and creative teams in Grand Rapids and across North America, Reese Creative provides a strong written and conceptual foundation for brands to build upon. While we enjoy major brand overhauls, we do a little bit of everything, from product naming to websites, videos, and reports.

On the strategic side, we look at what makes your product or service uniquely better. We then roll up our sleeves and develop content that compels people to act. Finally, we believe in teamwork. This means being highly responsive, and working closely with our clients to create a better product—usually more affordably.


Greg Reese

Founder + Principal

Greg is a freelance copywriter, creative director, and founder of Reese Creative. After graduating from the University of Michigan, he served as a writer’s assistant for the television show, Roseanne. Since then, he’s enjoyed a 20-year career in advertising, creating award-winning campaigns for Ford Motor Company, Nike, Bank of America, and others. Outside of work, Greg mentors five immensely gifted creative talents—his children.

Carolyn Reese

Editing + Proofreading

Armed with a master’s degree in English from the University of Michigan, Carolyn spent seven years teaching high school English and several more as an adjunct college professor of Humanities. Currently, she manages the financial side of Reese Creative while lending her formidable editing and proofreading talents to the business. A mother of five, Carolyn is active in multiple ministries and community organizations.