MERRELL-Intro Video Concept

“Belief” :30

VO: When we designed our first pair of hiking boots in 1981…

…We began with a simple belief:

That more people should get outside and feel the fresh air.

We had no idea how many would follow it.

How many adventures would be taken.

How many connections made.

And lives changed by getting on a path, and seeing where it goes.

Today we can look back and see how one simple belief…

Helped fuel an outdoor movement shared by many.

For those who share our conviction,

Our trail has just begun.


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