Make every word count.
Greg Reese is a freelance copywriter and founder of Reese Creative. A graduate of the University of Michigan, he worked in restaurant kitchens and a couple Hollywood studio lots before shifting into advertising. While serving as a copywriter and creative director for agencies in Detroit, Grand Rapids, and Toronto, he worked closely with clients ranging from local nonprofits to some of the world’s most recognized brands. Today, he can be counted on to bring fresh thinking to projects large and small.
Client Experience
Bank of America, Blue Cross/Blue Shield of Michigan, Chrysler/Dodge/Jeep, Ford Motor Company, Great Dane, Grand Valley State University, Knights of Columbus, Merrell, Merrill Lynch, University of Michigan Health West, National Heritage Academies, Nike, Rubbermaid, Spectrum Health, Steelcase, Stryker, Young Life
What we do.
Find the voice
People can’t connect with a brand that’s all over the place. At Reese Creative, we help you land on an authentic voice, then keep it consistent across the board.
Communicate the essence
It’s easy to say too much. Focused on what sets our clients apart, we hone every message down to the core, turning piles of information into clear, compelling copy.
Tell the story
Anyone can inform. A good story resonates. From the elevator pitch to the brand video, we develop copy that draws people in.
How we do it.
Clarify
Before a single word is written, we do the legwork: asking good questions, assessing the competition, and determining what sets your brand apart.
Create
It’s great when someone can craft copy that fits like a glove. That someone would be us. You’ve got plenty of other things to worry about.
Deliver
We work closely with our clients to make sure every word feels just right. We’re talking about perfection here.
“You’re a huge part of our transformation of the company. I’m glad you can continue to communicate our vision with us.”
- Michael Carnevale, Principal, CARNEVALE