You mean everything

Our good friends at AMDG believe it’s important to hear what people in our community have to say, especially those who are experts in a certain area. Each month they host leaders on topics ranging from creativity and design to globalization, faith, and technology.

Here’s the crux of what I shared that day:

Companies spend countless marketing dollars talking about themselves. Most go on and on about what they bring to the table. But there’s one thing they leave out of their communications: you. Great brands make their audience feel like the center of the universe. Is it time to put “you” back in the conversation?